white house

Email Marketers: Segment and Respect Your Customers

January 14, 2010 Email Marketing

I’ve written about the use of email by the Democratic Party and by the White House before, but I think their practices need to be revisited just a bit. Politically, I lean Democrat. And I, like many Democratic-leaning folks out there, am absolutely sick of the party’s so-called leadership and their lack of ability to [...]

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Email and Politics: Reputation and Value are Everything

August 24, 2009 Email Marketing

After my rant about how the right people aren’t listening anymore when it comes to politics, it got me thinking about how politics and email really are a lot alike. If you mess up in politics or email, the right people (the consumers or voting blocs you want) tune out. Here’s what politicians and email [...]

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The White House Email Debacle – My two cents

August 17, 2009 Email Marketing

I want to chime in with my $0.02 on the White House email debacle that has popped up over the past few days. If you haven’t heard about it and you’re in email marketing, I hope you’ve been completely disconnected on vacation, because WOW if you haven’t. For those of you who don’t know what’s [...]

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