western governors university

Email and the Dangers of Silo Thinking

October 21, 2009 Email Marketing

For those of you who don’t know, my big project at work (I work for Western Governors University) is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the [...]

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Saying Goodbye to 25

August 20, 2009 Other

Today’s my birthday (yep, the same day as last year). I’m now 26 years old. It’s time to say goodbye to 25. Let’s see–how about a year in review? My 25th year of existence started with the tail end of recovery from sinus surgery. The surgery was successful, but the recovery was not exactly a [...]

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Another Quick Plug: New WGU Commercial

August 10, 2009 Other

Wish I could take credit for writing this one, but I was too busy to even work on this. Solid new commercial that may be playing on a station near you right now. Check it out:

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What is the best way to use the Request Info form?

August 7, 2009 Email Marketing

I’m not going to answer the question–I’m asking you. At WGU, we use a pretty robust Request Info page that asks for full name, address, phone number, email address, etc. On most retail sites, I only see an email address asked for. It’s not really a page, more of a pop-up window-type placement that grabs [...]

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Quick Plug: WGU Featured on NBC Nightly News

August 6, 2009 Other

Sorry, I promise I won’t do this very often, but this story is just too cool. Western Governors University (where I work) was recently featured on NBC Nightly News. I am embedding the clip below: Visit msnbc.com for Breaking News, World News, and News about the Economy

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