unsubscribe best practices

Email No-No: Sending an Opt-Out Confirmation Email

July 12, 2010 Email Marketing

I need your opinion on something. The other day, I decided I’d had enough of a company’s email campaigns. So I did the right thing and unsubscribed. Within 2 minutes, I received an email from the company confirming that I had opted out. Does there seem to be something wrong with this picture? You’re sending [...]

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