simms jenkins

Why do so many people forget the importance of the welcome email?

August 3, 2009 Email Marketing

I know that many of the “big voices” in email marketing speak about their surprise that many big retailers and companies simply forget about the welcome email. I am definitely one of them. Simms Jenkins, writer of “The Truth about Email Marketing,” is one of them as well. I mean, how obvious is it to [...]

3 comments Read the full article →