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Three Lessons Learned from the Social Network

May 17, 2011 Social Media

A few months ago, I decided to get “caught up” and watch “The Social Network.” I am now getting caught up on deciding how to address the key messages I got from the film. What I will not be doing is reviewing it in depth (beyond I enjoyed it, and I know a lot of [...]

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To Facebook Page or Not to Facebook Page

February 22, 2011 Social Media

The other night, my wife and I were on our way to a Utah Grizzlies game for a somewhat impromptu date night (yes, minor league hockey is how we roll) when she started this dialogue: Let’s say you’re Person X who runs your own small business. At what point do you separate your personal Facebook [...]

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You Don’t Own Facebook

January 12, 2011 Social Media

I’m not breaking new ground here with this statement: You don’t own Facebook. You also don’t own Twitter, MySpace (apparently it’s still around), Foursquare, LinkedIn, or any other of these so-called social media services. Why is this important, you ask? Because if you depend on one of these services as your sole means of communication, [...]

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How I Use Social Media: It Takes Commitment

October 15, 2009 Social Media

I’m currently about halfway through reading “Trust Agents” (by Chris Brogan and Julien Smith) and digging it greatly. Go read it now. It’s awesome. But I digress. Brogan and Smith point out: [U]sing the Web to network and make connections may be the easiest thing you’ve ever done. This means connecting on a personal level [...]

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Wall Street Journal Says Email is Dead; In Other News, Dewey Defeats Truman

October 13, 2009 Email Marketing

According to the Wall Street Journal, “Email has had a good run as king of communications. But its reign is over.” Wow. Should I alert my email marketing friends? Obviously I need to jump ship before I get too far down this road into this dying medium. Now I know I shouldn’t get too worked [...]

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