“We’re not really designed for that.” If I were to encapsulate the state of email marketing and the plight of ESPs into one phrase for anything outside of retail, that statement would be it. Let’s face it. ESPs are geared toward retail organizations, and why not? That’s where the money is. With retail, a strong [...]
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- Shawn on Email No-No: Sending an Opt-Out Confirmation Email
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