Email Marketing

Email Marketing Quick Take: The Marketing Inbox

February 18, 2011 Email Marketing

Do we email marketers really think people are going to use Facebook Messages for anything outside of personal correspondence with their friends who are ON Facebook? Ask yourself this question as honestly as you can. Yes, you can even commit the mortal sin of thinking you are your customer (which you’re not), and ask yourself [...]

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Email Marketing Quick Take: Teen Adoption of Email

February 16, 2011 Email Marketing

Sorry for the lack of postage here. Been battling through some writer’s block. I’ve decided to start a series called “Quick Takes” which will allow me to post brief responses to things that happen on the fly. Here we go with the first Quick Take: ————————————————- There was an article in DM News yesterday with [...]

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The Bane of Testing

January 20, 2010 Email Marketing

Allow me to vent for a bit. A common frustration of mine when working in the email marketing space surrounds the notion that there is no “right answer.” The answer is pretty much always: “It depends. You should test.” I get it. I do. Here’s the problem, though: Testing takes time. Testing also takes a [...]

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Should Business Cards Define Us?

December 29, 2009 Email Marketing

A few weeks ago, while attending MediaPost’s Email Insider Summit in Park City, I found myself in a very interesting conversation with Loren McDonald (Silverpop) and Alex Williams (eROI). The topics of conversation swung from music to the naughty words of email marketing to how people define themselves. The last topic is what got me [...]

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The Achilles Heel of ESPs and Email Marketing

November 17, 2009 Email Marketing

“We’re not really designed for that.” If I were to encapsulate the state of email marketing and the plight of ESPs into one phrase for anything outside of retail, that statement would be it. Let’s face it. ESPs are geared toward retail organizations, and why not? That’s where the money is. With retail, a strong [...]

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