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Permission is the Power Behind Email Marketing

February 26, 2010 Email Marketing

I read something yesterday that struck a nerve with me. And not just with me, but many of my “Email Snob” friends out there. Here’s the headline: “Sending e-mail when you don’t have an opt-in” The article (in BtoB Magazine) suggests, that while best practices and the numbers dictate that opt-in leads to better results, [...]

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Email Marketing: Lead Generation? Not so much. Lead Conversion? Yes.

August 5, 2009 Email Marketing

There. I said it. I’ve been reading for months those “Great ways to use email marketing for lead generation” articles and I just can’t stomach them anymore. I’m sorry, folks. In my brain, email marketing, by its very CAN-SPAM-You-Need-Permission-Legal nature, is NOT a lead generation tool. In my brain, lead generation is the art of [...]

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