bulk email

Trim the Fat – Bulk is a Naughty Email Marketing Word

September 18, 2009 Email Marketing

The following is part three of the multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. While “Bulk” is not as naughty of a word as, say, its alliterative alternative “Blast,” nonetheless, the importance of identifying it as “naughty” is… well… important! Loren McDonald writes [...]

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