Email Marketing

My Words in Other Places

April 15, 2011 Email Marketing

I’ve been especially busy the past month, and I realized today that this blog has been neglected. Between the new job, the freelance work (helping my father-in-law launch his new medical practice, among other things), and keeping up with a fast-growing now-almost-18-month-old, well… this absence happens. But it doesn’t mean I’ve been quiet. Just not [...]

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Passing the Wife Test

March 22, 2011 Email Marketing

The ad guru David Ogilvy once said, “Your customer is not a moron–she’s your wife.” After writing what was become a rather controversial topic over on the Inbox Group blog (Email Marketing: A Conversation Starter), I decided to pose the question to my wife. For those of you who know my wife, you know that [...]

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Email Marketing: The Reply Problem

March 15, 2011 Email Marketing

Help me understand something. What good does it do your company if you have a statement like this in your email: “Please DO NOT CLICK REPLY, as the email will not be read.” Excuse me? It won’t be read? From the marketing perspective, what purpose does it serve to not offer a valid reply function? [...]

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Email Marketing Quick Take: The Marketing Inbox

February 18, 2011 Email Marketing

Do we email marketers really think people are going to use Facebook Messages for anything outside of personal correspondence with their friends who are ON Facebook? Ask yourself this question as honestly as you can. Yes, you can even commit the mortal sin of thinking you are your customer (which you’re not), and ask yourself [...]

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Email Marketing Quick Take: Teen Adoption of Email

February 16, 2011 Email Marketing

Sorry for the lack of postage here. Been battling through some writer’s block. I’ve decided to start a series called “Quick Takes” which will allow me to post brief responses to things that happen on the fly. Here we go with the first Quick Take: ————————————————- There was an article in DM News yesterday with [...]

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