Email Marketing

An Email Snob Interview with Brad Spychalski

September 21, 2011 Email Marketing

It’s been a while since I’ve posted here. I’ve spent the summer largely “unplugged.” In an effort to get things back on track, I have another fabulous email snob interview for you. This time, I talk email with Brad Spychalski, the Connections Manager at OLSON. ScottWritesEverything: Brad, thanks for joining me. Let’s start at the [...]

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Email Marketing Incentives: Can We Give Up the Freebies?

July 20, 2011 Email Marketing

(Yes. I’m guilty of this, too.) Odds are, whenever you read or hear about building your email marketing list, inevitably these words are uttered or written: “Give them an incentive to subscribe.” Often, marketers take this to mean something along the lines of a coupon or a freebie. “Join our email list and get 10% [...]

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An Email Snob Interview with Andrew Kordek

July 13, 2011 Email Marketing

For this next installment of the Email Snob Interview Series, I talk email (via email) with Andrew Kordek, Co-Founder and Chief Strategist for Trendline Interactive. ScottWritesEverything: Andrew, thanks for joining me. Let’s start at the beginning. Tell me how you got started in email marketing. Andrew Kordek: I was in sales for Quest Software and [...]

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An Email Snob Interview with Chester Bullock

May 25, 2011 Email Marketing

For my next subject in the Email Snob Interview series, I decided it’s appropriate to switch my focus to the client side, particularly now that I’m on the vendor side of the email marketing house. As a result, this time I chat email with Chester Bullock, eMarketing Specialist for AAA Arizona. ScottWritesEverything: Thanks for jumping [...]

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Another Day, Another Email Marketing Podcast

May 6, 2011 Email Marketing

A few months ago, right as I joined Inbox Group full time, I jumped on a podcast with Luke Glasner of Red Pill Email to discuss list hygiene and engagement. I’m thinking I have a voice for radio, no? If you have 8 minutes, take a listen: Inbox Group on the EEC List Growth and [...]

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