September 2010

Top Email Marketing Blog Posts of the Summer

September 30, 2010 Email Marketing

In case you’ve missed some of the email marketing blog posts I’ve done over the past few months, here’s a review of some of the discussions that have come up: An Email Snob Interview with Matt Blumberg. I talk email and deliverability with the c0-founder and CEO of Return Path. Three Concepts Email Marketers Can [...]

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Five Ways You Know You’re a Parent

September 29, 2010 Fatherhood

As Nora hits 11 months of age today (I know, where did the time go?), I’ve been thinking about how much my life has changed in that time. And not just the obvious changes, but the little things that you thought you’d never do or say. Here are five ways I’ve identified as airtight indications [...]

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An Email Snob Interview with Matt Blumberg

September 24, 2010 Email Marketing

For the next edition of the Email Snob Interview Series, I talk email with Matt Blumberg, Co-Founder, CEO and Chairman of Return Path. Scott Writes Everything: Matt, thanks for joining me. Let’s start at the beginning. Tell me a bit about your background. Matt Blumberg: I’ve worked in the commercial internet scene since 1994, which [...]

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Three Concepts Email Marketers Can Learn from the NFL and Fantasy Football

September 22, 2010 Email Marketing

I watch football. A lot of football. And with the football comes the requisite participation in fantasy football leagues. My fanaticism for football and the passion for fantasy football got me thinking about how the sport could relate to email marketing. And I’ve come up with a few ideas. After the my ideas, I want [...]

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Why Email Marketing Benchmarks Matter

September 16, 2010 Email Marketing

Undoubtedly, you’ve read on this blog and tons of others about the importance of testing your email marketing campaigns. This post is not going to dispute the necessity of testing. But there is one thing you need to have in place before you begin testing: Benchmarks. How’s the saying go? “You can’t know where you’re [...]

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