Shut Up and Think – Part One: Five Minutes

by Scott Cohen on June 2, 2010

in Other

Last week, I took a well-needed and well-deserved vacation (err, “staycation”). Other than the sole Facebook post and the occasional tweet about how horrible the NBA officiating was during the Suns-Lakers series, I also largely unplugged–at least from blogging, social media outlets, and the like.

Photo courtesy of "hennpict" -> http://www.flickr.com/photos/tlh3rd/

I took the opportunity to, among other things, reflect on the direction I want to take with this blog and those to which I contribute. I’m still in the decision-making process, so posting here may be sparse. I also think I’ll find myself asking you more questions than answering them.

In the meantime, during my vacation, I was reminded of a small exercise that all of you can do–the idea which came from Seth Godin in his book Linchpin.

The idea is simple: Shut up and think for five minutes a day.

Godin uses Richard Branson (of Virgin Airlines/Records) as his prime example. He says that Branson likely works his ass off during the majority of his days, but he spends probably five minutes a day thinking about new ways to do things.

Five minutes a day to innovate. To dream. (In Branson’s case, to ideate Virgin Airlines when he owned a record company.)

What could you think up in five minutes:

  • A new way to reach your customers
  • A new functionality for your existing product
  • A new product to bring to a new audience
  • A book idea
  • How to finally solve that complex math problem

These are just some examples.

Seriously. I’m talking about five minutes a day. Your daily (hopefully) shower likely takes you more time than that… so hey, you can kill those two birds with one stone.

Tell me: If you devoted five minutes a day to just thinking, what do you think you’d come up with?

This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution 3.0 Unported License.

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