June 2010

The Importance of Fiction

June 29, 2010 Other

When was the last time you read a novel? Not a book about social media, history, or email marketing? A simple work of fiction. Until the past couple of weeks, my answer to you would have been, “At least a couple of years.” And that’s crazy, because I forgot how refreshing reading fiction can be. [...]

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Navigating 18 Holes of Email Marketing

June 28, 2010 Email Marketing

Over the past week, I’ve had the fortunate opportunity to play 36 holes of golf (18 at a time, 2 separate days). I love golf. I watch it. I play it as much as possible. I have opinions about it. But I digress. A common thread of conversation at work centers around a misconception of [...]

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Haynesworth Proves NFL Should Change Compensation Structure

June 24, 2010 Sports

As a lifelong Redskins fan, I have enjoyed some jubilation in my 26+ young years, but also have largely endured 10+ years of serious ineptitude for the team as well. Albert Haynesworth is just another example of the idiocy that has run my favorite sports team (of any team in any sport, by the way) [...]

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A Primer for Effective Email Marketing

June 16, 2010 Email Marketing

The following is a post I am revisiting and revising for this space that I wrote for DotEDUGuru about 10 months ago. ————————————————- You’ve heard it before. Several times: Email marketing, when done right, delivers the highest return on your investment (ROI) of any marketing medium available. It’s inexpensive, easy to send, and provides the [...]

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