May 2010

An Excellent Email Marketing Adventure

May 24, 2010 Email Marketing

One of the most defining movies of my childhood was “Bill and Ted’s Excellent Adventure.” I’m not ashamed to admit this–in fact, I’m proud of the fact that this movie got me interested in both music and history. But before you scream “Shut Up, Ted!” at me, the question now is what can Bill and [...]

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What is an Email Snob?

May 21, 2010 Email Marketing

For those of you who’ve been reading the Email Snob Interview Series (and a hearty thank you, by the way, for being a faithful reader), you may be wondering what an Email Snob really is. So I sent out a question to the Twitterverse asking for the attributes of the typical Email Snob. Here are [...]

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The Importance of Unplugging

May 17, 2010 Other

I know I’m not breaking new ground here. Lots of people have written about this. And I think this post is more of a reminder to me than for you. But alas, here we go: For the past two weekends, I’ve made a point of staying off of my computer or my smartphone as much [...]

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An Email Snob Interview with Janine Popick

May 13, 2010 Email Marketing

For today’s installment of the Email Snob Interview Series, I have the pleasure of going back to the C-Suite to talk email with Janine Popick, CEO of VerticalResponse. ScottWritesEverything.com: Janine, thanks for joining the Email Snob fun. Let’s get started. I’d love to know how you got your start in email marketing. Tell me a [...]

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