March 2010

An Email Snob Interview with Al Iverson

March 30, 2010 Email Marketing

I hope you aren’t tired of the Email Snob Interview Series yet. Today, I’m pumped to talk email with Al Iverson, the Director of Privacy and Deliverability for ExactTarget and author of Spam Resource. ScottWritesEverything.com: Al, thanks for jumping into the mix. I’m looking forward to it. Al Iverson: My pleasure. Sounds like a lot [...]

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80s Music Video Guide to Email Marketing

March 29, 2010 Email Marketing

Gunter – Glieben – Glauten – Globen. Before I jump into the meat of this post, I have a confession to make. The whole point behind this post was to compare marketing to Morris Day and the Time. I failed. Miserably. But I’m hoping this post can make amends. Even though I was born after [...]

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An Email Snob Interview with Stephanie Miller

March 24, 2010 Email Marketing

Continuing with this little series of mine – The Email Snob Interview Series – today I talk email with Stephanie Miller, Vice President of Market Development at Return Path and Vice Chair of the DMA/Email Experience Council. ScottWritesEverything.com: Stephanie, it’s a privilege to “sit down” (over email) to talk email marketing. Thanks for joining in [...]

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Anonymity, Filters, and Authority: Questions for Social Media Professionals

March 23, 2010 Social Media

The other day on her blog, Lauren Fernandez wrote a great post preaching the very sensible notion that you should—God forbid—“Think Before You Tweet.” Her point centered on the fact that often, the persona an individual presents online is inevitably (particularly in her field—PR) linked to the company he or she works for and possibly [...]

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An Email Snob Interview with Jordan Cohen

March 19, 2010 Email Marketing

For this next installment of the “Email Snob” Interview Series, I talk email with my email marketing brother from another mother, Jordan Cohen, the Senior Director of Marketing and Public Relations for Pivotal Veracity. ScottWritesEverything.com: Thanks for joining me, Jordan. Jordan Cohen: Thanks for inviting me to participate here. I have really enjoyed getting to [...]

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