Comments on: An Email Snob Interview with Kent McGovern http://scottwriteseverything.com/2010/02/23/an-email-snob-interview-with-kent-mcgovern/ Email Marketing | Daddy Blog | Sports Blog Thu, 08 Dec 2011 19:49:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Email marketing wisdom: best of the email snob interviews | The eMail Guide - The search engine for eMail marketing http://scottwriteseverything.com/2010/02/23/an-email-snob-interview-with-kent-mcgovern/comment-page-1/#comment-1222 Email marketing wisdom: best of the email snob interviews | The eMail Guide - The search engine for eMail marketing Mon, 22 Mar 2010 14:33:29 +0000 http://scottwriteseverything.com/?p=664#comment-1222 [...] Kent McGovern of 1ShoppingCart.com [...] [...] Kent McGovern of 1ShoppingCart.com [...]

]]> By: John Caldwell http://scottwriteseverything.com/2010/02/23/an-email-snob-interview-with-kent-mcgovern/comment-page-1/#comment-949 John Caldwell Thu, 25 Feb 2010 01:41:10 +0000 http://scottwriteseverything.com/?p=664#comment-949 Reading RFCs - now that's an email geek! Serious props! Reading RFCs – now that’s an email geek! Serious props!

]]> By: Scott Cohen http://scottwriteseverything.com/2010/02/23/an-email-snob-interview-with-kent-mcgovern/comment-page-1/#comment-940 Scott Cohen Wed, 24 Feb 2010 04:23:07 +0000 http://scottwriteseverything.com/?p=664#comment-940 Kent - Couldn't agree with you more. Thanks again for doing the interview. It's cool to see what all the Email Snobs think. .-= Scott Cohen´s last blog ..<a href="http://feedproxy.google.com/~r/scottwriteseverything/~3/-W-BCWwXf8I/" rel="nofollow">An Email Snob Interview with Kent McGovern</a> =-. Kent – Couldn’t agree with you more. Thanks again for doing the interview. It’s cool to see what all the Email Snobs think.
.-= Scott Cohen´s last blog ..An Email Snob Interview with Kent McGovern =-.

]]> By: Kent McGovern http://scottwriteseverything.com/2010/02/23/an-email-snob-interview-with-kent-mcgovern/comment-page-1/#comment-938 Kent McGovern Wed, 24 Feb 2010 01:35:00 +0000 http://scottwriteseverything.com/?p=664#comment-938 Thanks Rory, I've had fun doing the interview and it's also pretty cool learning about the other Email Snobs :-). As an industry we need to start doing more to educate out clients, both from the deliverability side and the content side. I see clients making the same mistakes over and over again and most of the time it is due to them just not knowing the right way to do things. We need to teach these people that the days of "batch & blast" are OVER, they need to target their marketing to an engaged list. You can't attempt to drive your email down someones throat and expect them to be receptive to it. Thanks Rory, I’ve had fun doing the interview and it’s also pretty cool learning about the other Email Snobs :-) .

As an industry we need to start doing more to educate out clients, both from the deliverability side and the content side. I see clients making the same mistakes over and over again and most of the time it is due to them just not knowing the right way to do things. We need to teach these people that the days of “batch & blast” are OVER, they need to target their marketing to an engaged list. You can’t attempt to drive your email down someones throat and expect them to be receptive to it.

]]> By: Rory Carlyle http://scottwriteseverything.com/2010/02/23/an-email-snob-interview-with-kent-mcgovern/comment-page-1/#comment-935 Rory Carlyle Tue, 23 Feb 2010 16:01:30 +0000 http://scottwriteseverything.com/?p=664#comment-935 Love to see my Email Snob friends bringing the knowledge, passion and focus needed to move this industry forward. Engagement is key - well said Kent. Love to see my Email Snob friends bringing the knowledge, passion and focus needed to move this industry forward. Engagement is key – well said Kent.

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