February 2010

Permission is the Power Behind Email Marketing

February 26, 2010 Email Marketing

I read something yesterday that struck a nerve with me. And not just with me, but many of my “Email Snob” friends out there. Here’s the headline: “Sending e-mail when you don’t have an opt-in” The article (in BtoB Magazine) suggests, that while best practices and the numbers dictate that opt-in leads to better results, [...]

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Fatherhood: Changing Perspectives

February 24, 2010 Fatherhood

As my daughter nears her four-month “birthday,” I find myself marveling at how much she has changed since she was first born. It’s obvious that she’s growing a lot, but here’s the thing: Everything we take for granted as adults is new for a baby. My daughter has “discovered” her hands. She is also “learning” [...]

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An Email Snob Interview with Kent McGovern

February 23, 2010 Email Marketing

Have you been enjoying the “Email Snob” Interview Series? I know I have. For the next installment, I talk email marketing with Kent McGovern, Email Abuse and Delivery Team Lead for 1ShoppingCart.com. ScottWritesEverything.com: Kent, thanks for joining me. Let’s start with your background. How did you get your start in email marketing? Kent McGovern: I [...]

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An “Email Snob” Interview with Kelly Lorenz

February 19, 2010 Email Marketing

For part three of the “Email Snob” series, I spoke (by email) with Kelly Lorenz, Email Marketing Strategist at Bronto Software. ScottWritesEverything.com: Hey Kelly, thanks for joining me! Kelly Lorenz: Thanks for the opportunity! I think this is a neat idea. SWE: Let’s start at the beginning. How did you get your start in email [...]

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An “Email Snob” Interview with Rory Carlyle

February 15, 2010 Email Marketing

To continue the Email Snob interview series, I interviewed by email Rory Carlyle, an Email Marketing Manager and interactive marketing consultant. ScottWritesEverything: Rory, thanks for joining me. Let’s start at the beginning. How did you get your start in email marketing? Tell me a bit about your background. Rory Carlyle: I started out in email [...]

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