Comments on: Email Marketers: Segment and Respect Your Customers

By: Scott

Scott — Sun, 17 Jan 2010 20:16:22 +0000

John,

agreed. Just another example of what not to do. Email is pretty indicative of their attitude toward people’s wishes in prety much everything else.

By: John Caldwell

John Caldwell — Sun, 17 Jan 2010 19:37:57 +0000

Here’s the thing – they don’t care….

They are going to do whatever they want to do and if you don’t like it you need to just STFU and get on the bus while you throw your industry under it http://www.clickz.com/3630586
.-= John Caldwell´s last blog ..Email Vendor Features & Functions Guide =-.

By: Scott Cohen

Scott Cohen — Fri, 15 Jan 2010 18:21:16 +0000

Rory: Absolutely. Disappointing a bit that they don’t go “Big Brother” in this case. After all, as Chris Rock says in “Head of State,” “We’re the government, we can do anything.” Obviously a missed step here.

I agree with you that Obama’s social marketing and advertising online are/were fantastic. It’s a shame the emails are so unsophisticated by comparison.

By: Scott Cohen

Scott Cohen — Fri, 15 Jan 2010 18:16:59 +0000

Wendy: Thanks for commenting! I think with the non-profit organizations, it’s a matter of resource allocation. Non-profits aren’t exactly rolling in dough, so things like email marketing may get left behind. But the Democratic Party really has no excuses for that, particularly given the obscene amounts of money Obama raised during the campaign (and still raises today). Hopefully they will stumble upon this post. I may even listen to a job offer…

By: Rory Carlyle

Rory Carlyle — Fri, 15 Jan 2010 18:01:47 +0000

Great point Scott! I mean they’re “Big Brother” for God’s sake, you’d think they would have all of your info prepopulated I did applaud Obama’s social marketing and advertising online, but I do agree, the emails suck.

By: Wendy

Wendy — Fri, 15 Jan 2010 16:13:10 +0000

Scott,

Great post! While I am not subscribed to any politic-related emails, I am subscribed to quite a few non-profit organizations and there’s a couple that do it well, but for the most part they could all use some help. I am surprised they don’t give more attention to their emails really. Perhaps they’ll stumble upon this post! ~Wendy

By: Scott Cohen

Scott Cohen — Fri, 15 Jan 2010 00:07:12 +0000

Alexis: Thanks for stopping by and commenting. It’s funny how the Democratic Party is alienating their own base with their email marketing practices, isn’t it? I hope they’ll shape up and starting respecting their customers a bit more. But then that would involve politicians who actually care about what the public thinks/wants, wouldn’t it? But that’s a discussion for another blog post.