January 2010

Fatherhood: Striking a Balance

January 27, 2010 Fatherhood

There’s a battle going on in my head and my heart. The battle between career and family. It’s an ages-old battle that rages I’m sure for many fathers out there: Do I focus on career or family? Yes, I know the answer is both, but here’s the thing: there are only so many hours in [...]

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Writing Tip #1: Read Your Copy Out Loud

January 26, 2010 Tips

I realized today that I’ve been plying my trade as a copywriter for over 6 years now. I started small with a small ad agency (as an intern, no less), and have worked my way through the agency and client sides of life so far. And there’s one thing I know for certain: Writing is [...]

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Political Opinion: Only Public Should Finance Campaigns

January 22, 2010 Politics

In light of the Supreme Court’s recent decision to ease restrictions on corporate campaign spending, I decided to push through this post. It’s been on my mind a while, so here goes: We should abolish private campaign contributions. Before you get all up in arms about this, hear me out. Have you noticed a familiar [...]

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The Bane of Testing

January 20, 2010 Email Marketing

Allow me to vent for a bit. A common frustration of mine when working in the email marketing space surrounds the notion that there is no “right answer.” The answer is pretty much always: “It depends. You should test.” I get it. I do. Here’s the problem, though: Testing takes time. Testing also takes a [...]

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Email Marketers: Segment and Respect Your Customers

January 14, 2010 Email Marketing

I’ve written about the use of email by the Democratic Party and by the White House before, but I think their practices need to be revisited just a bit. Politically, I lean Democrat. And I, like many Democratic-leaning folks out there, am absolutely sick of the party’s so-called leadership and their lack of ability to [...]

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