Comments on: Email Marketing: Lead Generation? Not so much. Lead Conversion? Yes. http://scottwriteseverything.com/2009/08/05/email-marketing-lead-generation-not-so-much-lead-conversion-yes/ Email Marketing | Daddy Blog | Sports Blog Mon, 23 Jan 2012 07:01:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Buy - A Very Naughty Email Marketing Word | Email Marketing | Email | ScottWritesEverything.com http://scottwriteseverything.com/2009/08/05/email-marketing-lead-generation-not-so-much-lead-conversion-yes/comment-page-1/#comment-111 Buy - A Very Naughty Email Marketing Word | Email Marketing | Email | ScottWritesEverything.com Wed, 16 Sep 2009 19:35:27 +0000 http://scottwriteseverything.com/?p=110#comment-111 [...] does not mean you’re purchasing people’s permission. It doesn’t work that way. (Read my rant about email not being a lead gen tool. This kind of proves my point a [...] [...] does not mean you’re purchasing people’s permission. It doesn’t work that way. (Read my rant about email not being a lead gen tool. This kind of proves my point a [...]

]]> By: Scott Cohen http://scottwriteseverything.com/2009/08/05/email-marketing-lead-generation-not-so-much-lead-conversion-yes/comment-page-1/#comment-40 Scott Cohen Thu, 20 Aug 2009 19:58:36 +0000 http://scottwriteseverything.com/?p=110#comment-40 John, Excellent points. The third-party messaging is probably the best example. I know I'm really late in replying to this, but what are your thoughts on list rental/purchasing for email? John,

Excellent points. The third-party messaging is probably the best example. I know I’m really late in replying to this, but what are your thoughts on list rental/purchasing for email?

]]> By: John Caldwell http://scottwriteseverything.com/2009/08/05/email-marketing-lead-generation-not-so-much-lead-conversion-yes/comment-page-1/#comment-26 John Caldwell Thu, 06 Aug 2009 16:38:11 +0000 http://scottwriteseverything.com/?p=110#comment-26 I don't think that email is or should be a primary source of lead generation, but do think that there are branding and advertising opportunities in some types of email that can generate leads and subscribers. Targeted advertising in newsletters can be effective, and targeted third-party messages can work, too. ROI on such efforts will depend on a variety of different variables. I wouldn't consider any of this a primary source of gaining subscribers or leads, but I think if done well it can bring positive results within reasonable expectations. I don’t think that email is or should be a primary source of lead generation, but do think that there are branding and advertising opportunities in some types of email that can generate leads and subscribers.

Targeted advertising in newsletters can be effective, and targeted third-party messages can work, too. ROI on such efforts will depend on a variety of different variables.

I wouldn’t consider any of this a primary source of gaining subscribers or leads, but I think if done well it can bring positive results within reasonable expectations.

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