August 2009

The Naughty Words of Email Marketing – The Prequel

August 31, 2009 Email Marketing

The next series of posts began as a somewhat heated discussion on Twitter between myself, @andrewkordek, @LorenMcDonald, @DaveMcCue, @djwaldow, @jacaldwell, and a few others. It all started with the start of a new hashtag: #emailsnob Then started the debate as follows about what certain words in email marketing mean: scottcohen13: @LorenMcDonald Language is everything in [...]

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Baby Update – Week 30

August 30, 2009 Fatherhood

My wife is now 30 weeks pregnant (plus a few days). On Wednesday we had our 30 week appointment. Everything looks good. My baby girl has a fat head and long legs (just like her daddy–cute!). She weighs 3.7 pounds already, so we’re looking at close to 9 pounds if she goes full-term. The doctors [...]

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Quick Reminder: Email is Opt-In Marketing

August 25, 2009 Email Marketing

There are times at work I feel like a broken record. Particularly when it comes to email marketing. Ever since I drank the kool-aid and jumped into email marketing, one constant has crept up into my vocabulary: Permission. There are many marketers out there who, to this day, view email as simply another way to [...]

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Email and Politics: Reputation and Value are Everything

August 24, 2009 Email Marketing

After my rant about how the right people aren’t listening anymore when it comes to politics, it got me thinking about how politics and email really are a lot alike. If you mess up in politics or email, the right people (the consumers or voting blocs you want) tune out. Here’s what politicians and email [...]

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Vanity: The Downfall of the Favre Legend

August 23, 2009 Sports

I have lost all respect for Brett Favre. There, I said it. Unless you’ve been living under a rock, you know that this week, Brett Favre came back once again from retirement to join the Minnesota Vikings. He finally got his wish of sticking it to the Packers for requiring him to make a quick [...]

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